4 key rules that can change your UI/UX design for the better
Websites/apps designed for users aim at delivering a good user experience (UX). With improved UX, the websites can convert more users, reducing the bounce rate. Here we will talk about a few rules that can help become the top UI UX design company.
- The primary rule of UI is to create an intuitive design – To create an intuitive design, a designer has to think on behalf of users and make it effortless for users to take the next step on a website. The actionable step must come naturally to users; this means to decrease the cognitive load for users and help them understand the instructions faster. You can give short and easy-to-understand instructions to implement this.
- Keep objectivity before design – Many new-gen designers embed several animations in one web page weakening the UX with increased load time. People today want to complete their tasks instantly. If your design has animations to engage users, ensure that it is not interrupting the prime objective of your website or app. The rule of thumb is to keep animations purposeful and make sure that they interact with users and not distract them. Also, if an animation augments the website’s objective, it should take not more than 500 milliseconds to articulate the message.
- Allow notification preferences to your users – An app user or website visitor may never come back if you spam their device memory with irrelevant notifications. Only show notifications that are important to users and consider setting a time limit within which if a user shares no response, the notifications can automatically go off. Overlooked notifications are only killing the user experience.
- Follow Miller’s magic number – According to Miller’s law, an average human can only keep 7 ± 2 chunks of information in their working memory. When you design an app or website for users, you expect them to take some action or perform a task. However, they must be able to process the information to take an action. If you give too many chunks of information to people, they tend to forget what action to take on visiting your website or app. Therefore, it is best to keep minimum elements on the user’s screen and allow them to remember and process the information.
These actionable insights will help you on your journey to becoming the best UI UX design company. You can start focusing on these rules to create aesthetic and engaging digital experiences for your users or hire a remote team of designers to create an immersive digital experience. Acing the UI UX design will require creativity, research, and inspiration from fellow designers, which you can get from platforms like Behance or Dribble.