NewlyWd is a custom iOS app designed to bring warmth and personalization to virtual weddings during the pandemic. With traditional video conferencing platforms feeling too formal and detached, the need arose for a more intimate and engaging solution for couples looking to share their special day with loved ones remotely.
This case study explores how NewlyWd successfully created meaningful, virtual wedding experiences for couples and their guests.
Amid the COVID-19 pandemic, couples struggled to create a personalized and engaging wedding experience remotely. Existing video conferencing solutions lacked warmth, leaving couples yearning for a platform that could add emotional depth and involvement from guests while ensuring the day felt unique and memorable.
Traditional virtual platforms couldn't showcase the couple's unique love story, making remote ceremonies feel impersonal. Couples needed a way to make the experience truly their own.
Guests were mostly passive viewers with minimal engagement, leading to a less memorable experience. A more interactive approach was needed to involve guests in the celebration.
Couples needed a single platform to manage digital invitations, guest lists, & a wedding registry, simplifying the planning process. Managing various aspects of a virtual wedding was complex and time-consuming.
To address these challenges, the NewlyWd app was created, offering a suite of features tailored to give couples a more personalized & interactive wedding day:
Couples could stream their wedding live, with the ability to integrate personalized content, such as slideshows, couple bios, and stories to engage guests emotionally.
A custom invite feature allowed couples to design and send digital wedding invitations directly to their guest list, keeping everything organized in one app.
The app provided a digital guestbook where attendees could share photos, videos, and heartfelt messages, bringing a personal touch to the virtual experience.
NewlyWd’s user-friendly app let couples easily set up virtual weddings, send invites, and personalize their events. It included high-quality live streaming and real-time guest interaction through a guestbook and photo-sharing feature, along with integrated gift registry management.
Designed with an intuitive interface, the app enabled couples to effortlessly set up and manage their virtual wedding, send digital invites, and personalize their event for a more intimate experience.
Integrated high-quality live streaming to ensure smooth video performance, even for large groups of attendees, enhancing the virtual experience.
Enabled real-time participation with guestbook and photo-sharing features, allowing guests to share memories and interact during the event.
The app featured a built-in registry system, allowing couples to easily manage and track gifts. This streamlined the process, making it convenient for both couples and guests to handle wedding gifts in one place
NewlyWd enhanced virtual weddings with an intimate, engaging platform. It allowed couples to host memorable ceremonies, guests to share photos and videos, and included a seamless registry function for easy gifting.
The NewlyWd app was well-received, helping over 50 couples host virtual weddings during the pandemic.
Guests fully participated through features like live streaming, the guestbook, and real-time photo-sharing, enhancing the sense of intimacy.
The user-friendly interface allowed couples to easily manage their events, from sending invitations to setting up a gift registry.
The integrated registry system streamlined gift management, making the process more convenient for couples.
Aligning typography and graphical elements to a grid, establishing a clear hierarchy with a thoughtful colour palettes and applying consistency across all design elements – each decision is crafted to ensure that the most important aspects catch the users’s attention first, showcasing a design that is as strategic as it is visually consistent and compelling.
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In the NewlyWD case study, we transitioned from outdated front-end technologies and manual processes to a modern, scalable tech stack. Using React.js and Next.js for a responsive UI, and Node.js with MongoDB for backend support, we streamlined wedding planning tasks. We integrated Stripe for payments and cloud services like AWS for scalability. Additional features included Google Calendar and social media sharing APIs, enhancing user experience. This overhaul provided users with a seamless, data-driven platform to manage all aspects of their wedding and post-wedding needs efficiently.
Design
IOS
Third Party Library
Other
NewlyWd redefined virtual weddings, providing couples with a personalized and engaging way to celebrate remotely. The app’s innovative features made it possible for couples to not only host their wedding online but also ensure their guests felt connected and involved. By offering live streaming, a digital guestbook, and a registry in one platform, NewlyWd successfully made virtual weddings as meaningful as in-person ceremonies, leaving lasting memories for all involved.
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