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Product design failures of Google, Microsoft, Apple and key takeaways

Product designing can be nerve-wracking for the challenges it brings. How well you approach users’ problems and the value you bring to the table decides the market competition for your product. A wrong idea can plummet down sales for your brand, so you need to...

Product development vs product engineering – Which one is more important?

Product development includes ideation, development roadmap, time-bound milestones, designing, marketing, and more. It is a step-by-step process to manifest an idea into a product. Often, product development is misunderstood for product engineering. Wrong terminologies can result in miscommunication and aggravate risks in the development lifecycle....

Psychology of UI/UX design – (part 2) – 8 techniques to create impactful designs

Our previous article, 9 key design principles talked about the science of human behavior and the behavioral patterns that designers can tap into for influencing users. In this article, let’s dive deeper into the psychological aspects of design interface. The information will help UI/UX designers...

Instagram rolls out new story feature on Valentine’s Day

Instagram is on a quest to find the most interactive features for its users. To keep active users engaged and to help them express their love and support for one another, Instagram now has a ‘like’ feature for stories. Today, we all want to stay...

New product development – Top 10 risks involved

Facing the least market competition is every product developer’s dream. However, the competition is tough today as we live in an era where the tech evolution will reshape each product by 2030. Not knowing how to conceptualize your product and prepare for the market can...

6 Reasons to consider hiring website design services

Web presence has gone far beyond aesthetics. Users today are sharp and know everything under the sun about exploring a website. They can decide not to revisit a website with bad experience. People spend more time on websites that excel functionally, combine user experience and...

How colors in UI design can give you a competitive edge

Apart from aesthetics, colors add visual impact to a UI design. Experts refer to the science of how colors affect human behavior as color psychology. Use of certain color schemes can set the tone and deliver the intended message instantly The color of the text, call...

Psychology of UI/UX design (part 1) – 9 key principles designers should know

A good UI/UX design must help users easily retain the information they see, take action quickly, and indulge in digital experiences. To ensure this basic rule of thumb, a designer must know how people interact with digital products and how their actions can be influenced...

4 Product engineering best practices to create a valuable product

Product engineering is a process in which experts try to meet a specific user need with a software product. The product is also termed as Software as a service (SaaS). The process of creating such a product involves: The different phases are a part of...

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