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Retainer Engagement for UI/UX, Android & iOS App Development

We designed a user friendly App Design to guide users on how to use the Inito Fertility Device

Health Care Industry

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About Inito

Inito Fertility Monitor is an award winning patented fertility monitoring technology. It comes with a device attachment that can be connected to the smartphones and helps women to identify up to 6 best fertile days of their cycle. NickelFox designed and developed the iOS and Android Apps ovulation cycle by measuring Estrogen & Luteinizing Hormone (LH), by analysing the images of test strips, thereby giving highly accurate results as per user health metrics (99% clinical accuracy). It helps women to increase the chance of fertility by 89%.
Inito’s patented technology coupled with Mobile App allows women to measure the levels of the key fertility hormones at home without going to the lab.

  • Suggests the 6 most fertile days specific to the women body by measuring Estrogen & Luteinizing Hormone in urine.
  • Shows results in the App as Low, High or Peak Fertility in just 5 mins saving hours of traveling, waiting and worrying in the scan centre.
  • Indicates when to take tests and gives clear instructions to women.
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Client Achievements

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CII Design Award

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Japanese Good
Design Award

Funding Raised by INITO
Couples conceived using INITO

The Challenges 01

Inito needed iOS and Android Mobile Apps, with scalable and dynamic architecture, that can be customized to incorporate more test functionalities to be added in future. The Mobile Application needed to be paired with the Inito Fertility Monitor & Ovulation tracker device, and apply image processing to measure fertility hormones accurately. The measurements coupled with user health data, is analysed remotely to suggest the peak fertility days, to optimize fertility cycle.

Business Solutions 02

We designed a user friendly App Design to guide users on How to Use the inito fertility device. We created Intuitive and simple UX for getting user health data.
We created a scalable Native Mobile Apps that could trace data from the ovulation tracking device connected to the smartphone, analyse images using image processing to measure fertility hormones accurately and convert it into human understandable insight & reports. Helping women to promptly track their fertility window.

Key highlights of engagement with Nickelfox03

We created a smart system that could trace data from ovulation tracking device when connected physically to a smartphone's camera and convert it into human understandable insight. This helped women to promptly track their fertility window. We also developed an eye catching, user-friendly iOS and Android Mobile Application.

3+ years of successful and ongoing engagement from the initial development phase.

  • NickelFox UI/UX team kicked off the project by understanding the intricate details of the healthcare domain, thereby understanding client requirements, vision and concept behind the product.
  • Adopted and implemented using agile software development methodology.
  • Developed the RESTful web services and native mobile applications for iOS and Android.
  • Implemented pairing of ovulation tracking device data with smartphone app to collect relevant insights.
  • New app designs were developed in sync with specific requirements.
  • The new application designs were then put through their paces via rigorous usability testing and quantitative benchmarking to ensure project objectives were met.
  • We have deployed our developers on remote for full time engagement.
  • With a customer friendly and adaptive approach, last minute changes that come up due to the dynamic nature of business, are flexibility adapted, ensuring client satisfaction.

Business Benefits 04

It helped them interview thousands of women through form-filling and predict the emotional context of each customer using deep product data and anonymized customer behaviour data to deliver highly relevant and individualized experiences on e-commerce sites.

Quickly acquiring the seed funding for next phase of development, building investor confidence on the technology solution provided.

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Technology Used 06



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The Calender

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Words from our clients

“Users love our product. It’s a combination of our work and Nickelfox’s, or, a combination of hardware and software. We’re picking up in the market and the overall feedback has been quite good.”

Aayush Rai

Founder at Inito


Verified views from our prestigious clients

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